Consulting & Advising
IBM Smarter Planet
💭 Intellectual PropertyBrand Strategy & PositioningCategory Crasher+3 more
When it's time to take new and emerging lab technologies, like AI from Watson computing, bring them to life through a powerful campaign. Working with the CMO, and other leaders, helped develop the Smarter Planet strategy to showcase how AI can make all kinds of business processes work better in many contexts (smarter businesses, smarter cities, smarter planet). Strategy led to world-wide campaign.