I use Design Thinking & Agile Product Best Practices to test ideas for new products & services, helping companies unlock business value at the intersection of desirability, feasibility, and viability.
Sarah in action
See Sarah Ajani Johnson's work to see the extent of their creative portfolio.
VenturesDesign ResearchStartup Strategy+6 more
THE CHALLENGE FIS, a major financial services platform company, was incubating new startups its corporate venture studio. I was tasked with leading innovation processes for a startup-pod focused in the crypto space. We aimed to help our target customers (confidential) to invest in cryptocurrency. Over 80% of our target users were currently uninvested in digital assets; we learned that many foresaw crypto as the future, but lacked the tools to in... + more
Chicos/WHBM/Soma's Loyalty Program Redesign
Behavioral InsightsDesign ResearchConsumer & Market Research+4 more
THE CHALLENGE The leadership team at the Chicos/WHBM/Soma brand family wanted to design a new rewards program based on customer insights. Their goal was to better engage their customer base, and differentiate themselves from competition. Alongside my co-strategist, I set out to deeply understand the unique shoppers at each of the 3 brands, and design a program that would: 1. Build loyalty within the customer base for each brand 2. Encourage c... + more
Capital One: Reimagining the Home Equity Web Experience
Product InnovationCollaborationDigital Design+6 more
THE CHALLENGE Capital One found through research that the process of buying a home / taking out equity is overwhelming for most people, and that laws and legalese were intimidating homebuyers and homeowners. They wanted to re-imagine a web experience that excited customers about these important life moments, and empowered them with tools and education to navigate the process. We hypothesized that this would also convert more website visitors in... + more
Intuit's Employee Referral Experience: increased the NPS score from -10 to +70.
Product InnovationBehavioral InsightsConsumer Research+2 more
CONTEXT Intuit’s HR team recognized that the employee referral process was extremely cumbersome. Recruiters gave it a net promoter score of -10. Although 30% of hires came from referrals, recruiters weren’t reviewing candidates quickly enough, and therefore weren’t meeting the business KPI of 5-days-to-respond to referrals. This was hurting business efficiency metrics and slowing down hiring times for the company. THE CHALLENGE I was tasked w... + more
Capital One: Building a Human-Centered Culture
Behavioral InsightsPeople-First ArchitectureCulture Transformation+6 more
THE CHALLENGE The leadership team at Capital One wanted to build a foundation that helped all employees throughout their home loans organization, to make customer-first decisions. A cross-functional team of 34 was chosen from within the org, to design and roll out a culture framework that would help us all operate in a human-centered way. I was selected to be on this team as an ambassador of the product org. THE RESULT I led the crafting of th... + more
Areas I'm passionate about
As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.
Neol's Creative Leader community gets together in expert pods to explore the edges of their practices and the timely challenges industries and societies face
Share a challenge
Collaborate with this pod
Reach out to get in touch with the pod members
I believe in Neol...
A member of the Neol Creative Leader community
Join the movement
I believe in Neol because solving the world's toughest problems requires relentless curiosity