
Projects

Discovering and testing 2 crypto product ideas with 85% projected user adoption.
VenturesDesign ResearchStartup Strategy+6 more
THE CHALLENGE
FIS, a major financial services platform company, was incubating new startups its corporate venture studio. I was tasked with leading innovation processes for a startup-pod focused in the crypto space. We aimed to help our target customers (confidential) to invest in cryptocurrency. Over 80% of our target users were currently uninvested in digital assets; we learned that many foresaw crypto as the future, but lacked the tools to in... + more