YEARS

Sarah Aitken

Integrated Brand Marketing Leader, Fractional CMO

ex-Holler (Crater, Holler Studios, Group Black),

ex-Iris Worldwide

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past collaborations

An innovative, visionary, integrated marketing leader with 20+ years of experience developing and executing strategic marketing plans that win through brand distinction, cultural relevance, and customer engagement. Passionate about building brands that shape a more inclusive and environmentally safe world.

Sarah’s expertise

Explore Sarah's key skills, specialized expertise, and industry preferences below.

Skills

Account Management

Brand Strategy

Marketing

Team Leadership

Business Strategy

Expertise

Sales & Marketing

Strategy & Business Design

Industry experience

Beauty & Cosmetics

Consumer Electronics

Consumer Goods /Retail

Consumer Services

Media

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PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

MAIN PASSION

🌱 Climate Change

One of my many projects is supporting my husband's business with marketing strategy and execution, which is laser-focused on creating community resilience to the ever-increasing threat of wildfire. I am passionate about building products and brands that both enable us to live within our fast-changing environment as well as moving industries to adopt long-term system and supply chain changes that will prevent the situation from getting worse.

🤗 Inclusion & Accessibility

Portfolio

Brand & Marketing Strategy Consultancy

I blend my 20+ years of expertise working with Fortune 500 global brands and seed-Series B startups to help companies leverage “brand” to differentiate, drive growth, acquire new customers, enter new markets, and affect key revenue levers.

Brand Strategy & Positioning

Brand Strategy

Brand Management

Brand Innovation

Marketing

+13 more