Sarah Aitken

Integrated Brand Marketing Leader, Fractional CMO

ex-Holler (Crater, Holler Studios, Group Black),  

ex-Iris Worldwide 

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Sarah Aitken

An innovative, visionary, integrated marketing leader with 20+ years of experience developing and executing strategic marketing plans that win through brand distinction, cultural relevance, and customer engagement. Passionate about building brands that shape a more inclusive and environmentally safe world.

Sarah’s expertise

Explore Sarah's key skills, specialized expertise, and industry preferences below.

Account Management
Brand Strategy
Team Leadership
Business Strategy
Sales & Marketing
Strategy & Business Design
Industry experience
Beauty & Cosmetics
Consumer Electronics
Consumer Goods /Retail
Consumer Services
Sarah Aitken

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Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

One of my many projects is supporting my husband's business with marketing strategy and execution, which is laser-focused on creating community resilience to the ever-increasing threat of wildfire. I am passionate about building products and brands that both enable us to live within our fast-changing environment as well as moving industries to adopt long-term system and supply chain changes that will prevent the situation from getting worse.


Brand & Marketing Strategy Consultancy

I blend my 20+ years of expertise working with Fortune 500 global brands and seed-Series B startups to help companies leverage “brand” to differentiate, drive growth, acquire new customers, enter new markets, and affect key revenue levers.

Brand Strategy & Positioning
Brand Strategy
Brand Management
Brand Innovation
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Sarah Aitken

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I believe in Neol

A member of the Neol Creative Leaders community

One of the most astounding collectives of innovative thinkers I've had the privilege of being a part of. Can't wait to build together!

Sarah Aitken
Sarah Aitken
Integrated Brand Marketing Leader, Fractional CMO