YEARS

Sam McMorran

Design-Led Innovation Director

ex-IDEO,

ex-Imagination

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past collaborations

At the core of my work lies a collaborative and a human-centric approach dedicated to delivering real world impact. As a design driven innovation leader, I've guided teams through projects with proven brand amplification and transformational qualities. My background spans research, strategy, service design, digital experiences, immersive environments, and product development.

Sam’s expertise

Explore Sam's key skills, specialized expertise, and industry preferences below.

Skills

Brand Strategy

Concept Design

Creative Direction

Design Strategy

Spatial Strategy

Expertise

Architectural & Spatial Design

Communication Design

UX/UI/IxD

Project Management

Other

Industry experience

Automotive

Banking

Consumer Electronics

Design

Consumer Goods /Retail

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PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

MAIN PASSION

🙋🏼‍♂️ Digital Wellbeing

In today's world, intertwining digital experiences with our physical reality demands a delicate balance that prioritises digital wellbeing. It's crucial to harmonize these realms, ensuring technology enriches our lives without overshadowing the authenticity of our tangible interactions. Achieving this balance empowers us to embrace technology's benefits while cherishing genuine human connections, fostering a future where worlds coexist seamlessly

❤️‍🩹 Good Health & Well-being

🗣️ Learning Ecosystems

Portfolio

Experience Strategy

I bring knowledge and creativity to guide orgs in redefining customer experiences. My approach blends research, strategic insights and creative thinking to pin down innovative strategies.

Brand Innovation

Concept Development

Experience Design

Design Thinking

Spatial Strategy

Share a challenge with Sam

Share your challenge and work together with Sam

Share a challenge

showcase

Work in Focus

See Sam McMorran's work to see the extent of their creative portfolio.

Projects

Redefining the future of beauty

🙋🏼‍♂️Digital Wellbeing

Brand Strategy

Design Thinking

Experience Design

Experience Flagship

+1 more

Online trends replaced in-store exploration. Sephora aimed for a renewed personal beauty journey. I led a combined IDEO Sephora "Asia Store of the Future" retail design team, merging digital, physical, and human touch to cater for an evolving, lifelong beauty experience. www.ideo.com/works/sephora

Adapting to the needs of work in the new era

Projects

Adapting to the needs of work in the new era

❤️‍🩹Good Health & Well-being

Brand Strategy & Positioning

+4 more

I co-led a team to launch ZUOWE, an ergonomic office chair brand. It gained international acclaim winning a red dot. We addressed evolving consumer needs for home office furniture, combining functionality and aesthetics. The process, brand, and product embodying a human-centered design approach.

Values & Ethos

I believe in Neol's potential to revolutionise the creative landscape by fostering a community that empowers diverse talents, encourages purpose-driven work, and embraces innovation at its core.

Sam McMorran

Design-Led Innovation Director