Years of

Rula El Kaliouby

Founder & CEO of Intuition Collective
ex-Ministry of Tourism, ex-Ministry of International Cooperation, ex-BBDO, ex-J. Walter Thompson
Client logoClient logoClient logo
Rula El Kaliouby
As a heartful strategist, I uncover what moves people and build strategic ecosystems for future-readiness, considering emerging trends and technologies in both public and private sectors. My vision drives purposeful impact by placing humanity at the core of communications.


Offering strategic consulting, brand positioning, and government communication solutions.

Expertise in developing strategic ecosystems, thought leadership, project outreach, and government communication strategies, focusing on innovation, agility, and transparency.

Rula in action

See Rula El Kaliouby's work to see the extent of their creative portfolio.
World Travel Market’s 2019 Global Leaders Award for “Outstanding Contribution to the Industry”
Ministry of International Cooperation, Arab Republic of Egypt

World Travel Market’s 2019 Global Leaders Award for “Outstanding Contribution to the Industry”

🏕️   Sustainable CitiesUser ExperienceBrand Strategy+1 more
Led the shift in Egypt’s Tourism strategic framework, developing go-to-market strategies, and public relations. Egypt scored 1st in Country Branding on Strategic Position, Digital demand, Social Media Presence, and Tourism receipts across Africa.
People, Projects & Purpose

People, Projects & Purpose

⚖️   Public PolicyBrand Strategy & Positioning
Creating innovative policy design, marketing and communications for Sustainable Development tied to purpose and impact with regional leaders and stakeholders.
The Human Network
Ministry of Tourism, Arab Republic of Egypt

The Human Network

🙋🏼‍♂️   Digital WellbeingAudience EngagementBrand Strategy & Positioning+2 more
Strategically used social media’s fast-paced nature to spread star Mo Salah’s exit from social media, generating press and interest.
UNICEF Youth 4 Future

UNICEF Youth 4 Future

🧒🏼   Children's RightsBrand Strategy & Positioning
Developed communications strategy and outreach blueprint for the Youth4Future program with UNICEF, ILO, and the Swiss Agency for Development and Cooperation for the Ministry of Youth & Sports of Egypt.
Dubai Tourism & E-Commerce Marketing (DTCM)

Visit Dubai

🏕️   Sustainable CitiesAudience EngagementBehavioral Insights+5 more
Led the development of new business within Dubai Tourism & E-Commerce Marketing, bringing 14.6 million tourists in 2017.

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.
Why so? — When it comes to thinking about women in powerful positions, we are too often blinded by the daggers of the mind, infected by the malignant mind bugs that mire us in the prejudices of the past. We need to “dare the difference”. To “dare” means to take risks, to step out of our cozy comfort zones, to let hope extinguish fear and courage conquer timidity. Ultimately, daring the difference means wedging open the door to the contribution of women—their learning, their labor, and their leadership.

I believe in Neol...

A member of the Neol Creative Leader community
I believe in Neol because it offers a space for leaders around the world to have their ideas collide and create the best possible version of their work, connecting talents from all over the world and bridging the creativity geographical divide.
Join the movement