patrick van der pijl


ex-Andersen Consulting,  


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patrick van der pijl

Patrick is a growth strategist, business designer and innovator. Patrick pioneered the business design space by publishing Business Model Generation that marked the adoption of design in business. Patrick is very pragmatic, informal, social and a connecter and great facilitator in working with executives and teams. Patrick has a passion for sustainable business design.

patrick’s expertise

Explore Patrick's key skills, specialized expertise, and industry preferences below.

Business Design
Innovation Strategy
Sustainability Strategy
Strategy & Business Design
Industry experience
Consumer Goods /Retail
Consumer Services
patrick van der pijl

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Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.


Growth Strategy

To outline the growth options in markets, customers, business models and winning value propositions by research, design and validation of growth options with real customers. An immersive experience supported by our Miro Strategy Room.

Growth Offerings Creator
Future Scenario Modeler
patrick van der pijl

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patrick in action

See patrick van der pijl's work to see the extent of their creative portfolio.

Growth Strategy ING Bank
Consulting & Advising
ING Bank

Growth Strategy ING Bank

🫡Responsible Consumption and Production
Launch Strategy
The ING Think Forward strategy was designed in 2013 with the new CEO and executive board through various visits to Silicon Valley incl. top management of Apple, Google and AIrBnB. The strategy is adapted every three years and is still known as Think Forward.