As Head of Design Innovation at WeWork, much of the work we focused our energy on was how to incorporate a true process of reduce, reuse, and recycle methodology to every aspect of our work. Build Less™ became our mantra and we used data research to determine optimum programming, product design, space utilization, and operations to attain this. With estimates as high as 50% of the total landfill make-up being construction waste, circular economies and sustainable cities go hand in hand.