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20+
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Matt Checkowski

Brand Innovation Leader & Creator
ex-Hollywood
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PAST CLIENTS
SephoraESPNUniversity of California SystemMIT
Matt Checkowski
Cross-disciplinary entrepreneur, leader, and creator at the intersection of design, story, and technology. Once Hollywood filmmaker and futurist. Now innovation whisperer, team builder, brand maker. Helping organizations translate complex challenges into “aha” moments that move culture. I’ve launched over the horizon a few times, but the real magic is helping everyone else get there.

Offerings

Design-led and Story-centric for Brands, Causes, and People

People hire me to build brands that reflect and engage with deeply human values. I provide expert advice on brand strategy, design and narrative systems, building teams for innovation, and turning it all into mind-bending creativity.
Brand Innovation
Brand Strategy & Positioning
Design Systems
Audience Engagement
Consulting
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Matt in action

See Matt Checkowski's work to see the extent of their creative portfolio.
All
Sephora Sensorium | Redefining the Senses for a New Generation
Projects
Sephora & Firmenich

Sephora Sensorium | Redefining the Senses for a New Generation

🙋🏼‍♂️   Digital Wellbeing🫡   Responsible Consumption and ProductionBrand Innovation+2 more
Agency principal, strategy & creative lead | A category redefining activation to grow brand awareness and explore new retail concepts for a younger consumer. Featuring perfume artworks and innovative tech that responds to a sniff. Debuted in NYC to alongside Sephora’s new retail flagship.
Glyph | Challenging Modes of Communication with Technology and Art
Projects
Dallas Museum of Art, High Museum of Art

Glyph | Challenging Modes of Communication with Technology and Art

💾   Digital Rights and Data Privacy🙋🏼‍♂️   Digital Wellbeing🤗   Inclusion & Accessibility+3 more
Artist / Designer | Glyph is an artwork that uses A.I. (NLP) and video to hack the tools we use for communication, exploring truth and meaning within the fluidity of modern language. "Speechless" is a nationally touring exhibition by the Dallas Museum of Art and High Museum of Art in Atlanta.
Far Beyond | Building a Purposeful & Human University Brand
Projects
Stony Brook University

Far Beyond | Building a Purposeful & Human University Brand

📚   Access to Quality Education🌱   Climate Change🤗   Inclusion & Accessibility+5 more
Agency principal, strategy & creative lead | Stony Brook’s reputation was disconnected from its transformative work for under-served students and critical global science initiatives. We redefined their brand, launched dozens of activations, and elevated the reality of the massive organization.
Pefume in a New Light | Innovating Fragrance for a Digital Generation
Consulting & Advising
Firmenich

Pefume in a New Light | Innovating Fragrance for a Digital Generation

🙋🏼‍♂️   Digital Wellbeing❤️‍🩹   Good Health & Well-being👒   Sustainable Fashion+5 more
Agency principal, strategy & creative lead | Fragrance leader Firmenich conducted a global research study on how young people engage their world sensorially. I led a multi-disciplinary team that uncovered insight and innovation for perfume brand partners across retail, product, and marketing.
Question Everything | A Platform That Connects Past to Future
Consulting & Advising
Walker Art Center

Question Everything | A Platform That Connects Past to Future

🎤   Freedom of ExpressionAudience EngagementBrand Strategy & Positioning+2 more
Agency principal, strategy & creative lead | Walker Art Center, the pioneering contemporary art museum, was approaching a landmark 75th anniversary. My team developed a strategy and campaign platform that would help the famously artist- and community-centric organization step forward with pride.

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.
Why so? — Developing urgent and inspiring ways to bring people together around our most existential crises is the most important responsibility for designers and storytellers.

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