L
Z
20+
YEARS

Luis Zunzunegui

Chief Strategy, Product Leadership and Innovation Officer

ex-IDEO,  

ex-PriceWaterhouseCoopers,  

ex-KPN,  

ex-ING Direct 

Share a challenge

past clients

Past Client LogoPast Client LogoPast Client Logo
Luis Zunzunegui

Proven expertise in managing senior leadership relationships and leading cross-functional teams, fostering a culture of creativity and innovation. Distinguished for strategic planning, human-centric innovation, and launching new ventures. Exceptional ability to leverage strategic design to exponentially improve products and services, increase revenue, transform cultures, and multiply value.

Luis’s expertise

Explore Luis's key skills, specialized expertise, and industry preferences below.

Skills
Digital Transformation
Innovation Strategy
Stakeholder Management
Product Strategy
Design Strategy
Expertise
Strategy & Business Design
Service Design
Other
Product Management
UX/UI/IxD
Industry experience
Automotive
Consultancy
Design
Technology
Consumer Services
Luis Zunzunegui

Share a challenge with Luis

Share your challenge and work with Luis

Share now
PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

Offerings

Implementing Human Centric Design for Innovation

Discover the importance of innovation in your day-to-day. Learn through case studies of companies like AMEX based on IDEO’s approach around strategy, innovation, and human centric design to solve complex problems.

Transformation
Innovation
Design Thinking
Creative Strategy
Digital Design
Luis Zunzunegui

Share a challenge with Luis

Share your challenge and work together with Luis

Share a challenge
showcase

Luis in action

See Luis Zunzunegui's work to see the extent of their creative portfolio.

Human Centric Design and Innovation for exponential growth in mobility
Consulting & Advising
Ford Motor Company

Human Centric Design and Innovation for exponential growth in mobility

🏕️Sustainable Cities
☀️Affordable and Clean Energy
Product Innovation
Strategy
User Experience
+2 more
How we used Human Centric Design and Innovation to leverage new technologies (like Electric and Autonomous Vehicles) and deep human understanding to future-proof a century-old company like FORD and make it a leader in a radically evolving market.
Implementing Human-Centric Design for Innovation
Expert Talks
AACSB International

Implementing Human-Centric Design for Innovation

Business Transformation
Design Thinking
+3 more
Join as speaker Luis Zunzunegui of IDEO demonstrates the importance of innovation in your day-to-day. Learn through case studies of companies like AMEX based on IDEO’s approach around strategy, innovation, and human centric design to solve complex problems. Discover the power of the right insights,