Whole-brain thinker and wicked business model designer. Believer in the Oxford comma. Excel savant. Sartorial dabbler. I am passionate about designing beautiful systems that work for people. I like combining studied observation, high-yield language, and visual "aha" to bring order out of chaos and make life easier. I can't explain my circuitous path except to say it has been driven by curiosity.
Lisa in action
See Lisa Baird's work to see the extent of their creative portfolio.
📚 Access to Quality Education💰 Income Inequality👨🏿🦱 Racial Justice
The Bill & Melinda Gates Foundation funded a deep study to answer a burning question. They saw that an emerging class of job-preparation schemes in the U.S. called “dual-customer training programs” showed promise but had largely failed to scale. I was the lead author on a massive qual/quant research study / book-a-zine that endeavored to answer why. I ran the equity-centered community design program; conducted multi-round qualitative research int... + more
American Carbon Registry Rebrand
💧 Clean Water and Irrigation🌱 Climate Change🪵 Deforestation
American Carbon Registry, a subsidiary of Winrock, was the first private voluntary greenhouse-gas registry in the world, issuing carbon offsets according to a rigorous standard and registering them. But what to do when your name is "carbon registry" but you want to get into the climate-finance space (which may not have anything to do with carbon)? It was time for a brand think, and they hired me for two consecutive scopes: (1) brand strategy scop... + more
Cultural Constitution for St. Jude
⚕️ Public Health
St. Jude Children’s Research Hospital in Memphis asked me to use language to help their deeply wounded organization heal and rebuild trust. Through a series of ‘ideology’ workshops, I crafted a ‘Cultural Constitution,’ which served as a touchstone in a department-wide retreat where norms were officially re-set. I orally presented and delivered beautifully printed and bound copies for the 75-person group, twice in one day.
Areas I'm passionate about
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