

Design strategy clairvoyant.
ex-IDEO,
ex-JPMorgan,
ex-Bill & Melinda Gates Foundation
past collaborations
Whole-brain thinker and wicked business model designer. Believer in the Oxford comma. Excel savant. Sartorial dabbler. I am passionate about designing beautiful systems that work for people. I like combining studied observation, high-yield language, and visual "aha" to bring order out of chaos and make life easier. I can't explain my circuitous path except to say it has been driven by curiosity.
Explore Lisa's key skills, specialized expertise, and industry preferences below.
As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.
People hire me to synthesize real human need, reframe complexity, map it visually, put it into beautiful prose, then perform it on stage.
I do design strategy, corporate strategy, brand strategy, deep research both primary and secondary, insights development, information architecture, systems design, writing, editing, and any number of other design and design-adjacent things. I love this field and practice and will never leave it. I've been told that I have an ability to leave powerful rooms breathless with clarity, coherence, and minimal lingering resistance. I make the truth feel rigorous, immersive, and inevitable.
See Lisa Baird's work to see the extent of their creative portfolio.
It's time unscaled ideas with the potential to change the world met unscaled creative talent with the potential to do the same. The capitalist political economy has kept these star-crossed lovers apart for too long.