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20+
Years of
Exp.

Lisa Baird

Design strategy clairvoyant.
ex-IDEO, ex-JPMorgan, ex-Bill & Melinda Gates Foundation
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Lisa Baird
Whole-brain thinker and wicked business model designer. Believer in the Oxford comma. Excel savant. Sartorial dabbler. I am passionate about designing beautiful systems that work for people. I like combining studied observation, high-yield language, and visual "aha" to bring order out of chaos and make life easier. I can't explain my circuitous path except to say it has been driven by curiosity.

Offerings

People hire me to synthesize real human need, reframe complexity, map it visually, put it into beautiful prose, then perform it on stage.

I do design strategy, corporate strategy, brand strategy, deep research both primary and secondary, insights development, information architecture, systems design, writing, editing, and any number of other design and design-adjacent things. I love this field and practice and will never leave it. I've been told that I have an ability to leave powerful rooms breathless with clarity, coherence, and minimal lingering resistance. I make the truth feel rigorous, immersive, and inevitable.
Possible & Plausible
System Design
Brand Strategy & Positioning
Relationship Building
Vision Enabler
SDGs
Behavioral Insights
Future Scenario Modeler
Verbal Identity
Product Innovation
Storytelling
User Experience Design
L&D
Business Insights
Market Research
Information Architecture
Platforms For Learning
Launch Strategy
Upskilling
Business Innovation
Brand Strategy
Learning Design
Verbal Design
Climate Finance
Business Design
Business Transformation
Trapped Value Locator
Strategy
Innovation
Learning Experiences
Name Development
Usability Research
Insights
Projects
Organizational Design
Business Model Builder
Branding & Identity
Ventures
Vision Creator
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Lisa in action

See Lisa Baird's work to see the extent of their creative portfolio.
Toward Economic Justice Research Study
Projects
American Carbon Registry

Toward Economic Justice Research Study

📚   Access to Quality Education💰   Income Inequality👨🏿‍🦱   Racial Justice
The Bill & Melinda Gates Foundation funded a deep study to answer a burning question. They saw that an emerging class of job-preparation schemes in the U.S. called “dual-customer training programs” showed promise but had largely failed to scale. I was the lead author on a massive qual/quant research study / book-a-zine that endeavored to answer why. I ran the equity-centered community design program; conducted multi-round qualitative research int... + more
American Carbon Registry Rebrand
Projects
The Bill & Melinda Gates Foundation

American Carbon Registry Rebrand

💧   Clean Water and Irrigation🌱   Climate Change🪵   Deforestation
American Carbon Registry, a subsidiary of Winrock, was the first private voluntary greenhouse-gas registry in the world, issuing carbon offsets according to a rigorous standard and registering them. But what to do when your name is "carbon registry" but you want to get into the climate-finance space (which may not have anything to do with carbon)? It was time for a brand think, and they hired me for two consecutive scopes: (1) brand strategy scop... + more
Cultural Constitution for St. Jude
Projects
U.S. Department of Education

Cultural Constitution for St. Jude

⚕️   Public Health
St. Jude Children’s Research Hospital in Memphis asked me to use language to help their deeply wounded organization heal and rebuild trust. Through a series of ‘ideology’ workshops, I crafted a ‘Cultural Constitution,’ which served as a touchstone in a department-wide retreat where norms were officially re-set. I orally presented and delivered beautifully printed and bound copies for the 75-person group, twice in one day.

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.
Why so? — As long as there is economic injustice, there are people who are not free.

Pods

Neol's Creative Leader community gets together in expert pods to explore the edges of their practices and the timely challenges industries and societies face
Climate
David Scott
20+
Years of
Exp.
D
S

David Scott

Creative Director, Designer and frequent Copywriter, Brand & Marketing

ex-Godfrey Dadich Partners
Jade Gray
10+
Years of
Exp.
J
G

Jade Gray

Design & Product Lead

ex-Airbnb
Julian Ellerby
10+
Years of
Exp.
J
E

Julian Ellerby

Design and Innovation Strategist

ex-FranklinTill
Jonas Altman
20+
Years of
Exp.
J
A

Jonas Altman

Innovation Partner. Learning Designer. Creative Facilitator.

ex-MIT
Elisabeth Graf
10+
Years of
Exp.
E
G

Elisabeth Graf

Strategic Design for Climate Resilience | Founder of IMMA Collective

ex-Idean
doug morwood
30+
Years of
Exp.
D
M

doug morwood

Systems Entrepreneur; Place-Based Innovation, Regenerative Design

ex-Business Models Inc
Hsing Wei
15+
Years of
Exp.
H
W

Hsing Wei

UX & Product Designer, Creative Technologist, Strategist, Facilitator

Marc OBrien
15+
Years of
Exp.
M
O

Marc OBrien

Climate Designer / Strategist

Fanny Eliaers
15+
Years of
Exp.
F
E

Fanny Eliaers

Holistic Sustainability Advisor: Guiding organizations in harmonizing their Environmental and Social initiatives / Circular Design Strategist / MIT Candidate

ex-Sid Lee

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A member of the Neol Creative Leader community
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