L
S
15+
YEARS

Lauren Sooudi

Brand & Creative Strategy Director

ex-DNA Advertising,  

ex-Pereira & O'Dell,  

ex-Sid Lee,  

ex-Heat Advertising 

Share a challenge

past collaborations

Past Client LogoPast Client LogoPast Client Logo
Lauren Sooudi

I’m a brand and creative strategist with an award-winning background in advertising and brand identity development. I help brands earn their unfair share of attention by engaging with their audiences on deeper levels, elevating brand stories to mean more and clearing the way for breakthrough creative to drive greater impact on business and culture.

Lauren’s expertise

Explore Lauren's key skills, specialized expertise, and industry preferences below.

Skills
Advertising
Brand Strategy
Storytelling
Market Research
Creative Consulting
Expertise
Strategy & Business Design
Communication Design
Sales & Marketing
Industry experience
Marketing & Advertising
Lauren Sooudi

Share a challenge with Lauren

Share your challenge and work with Lauren

Share now
PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

Portfolio

Brand & Creative Strategy Offering

PEOPLE: I give brands a deep understanding of their audiences and relevant culture. BRAND: I develop clear and compelling brand platforms and narratives. CREATIVE: I collaborate with creative teams to develop breakthrough advertising.

Consumer & Market Research
Integrated Campaigns
Brand Strategy
Creative Strategy
Cultural Insights
Lauren Sooudi

Share a challenge with Lauren

Share your challenge and work together with Lauren

Share a challenge
showcase

Work in Focus

See Lauren Sooudi's work to see the extent of their creative portfolio.

TURNING A NOSTALGIC BRAND INTO “THE PLACE” TO BE IN POP CULTURE
Projects
Pabst Blue Ribbon

TURNING A NOSTALGIC BRAND INTO “THE PLACE” TO BE IN POP CULTURE

Creative Strategy
PBR was becoming irrelevant to younger drinkers. The strategy: make PBR famous again by turning its weakness–an outdated image–into its greatest strength. The campaign fueled consumers’ desire for nostalgia by transporting them to timeless experiences we all pine for—complete with a motel takeover.
CRACKING OPEN CULTURE
Projects
Pabst

CRACKING OPEN CULTURE

Brand Strategy
Consumer Research
+3 more
Pabst was looking for inspiration on how to connect with their audiences amidst annual marketing planning. I led brand leads in a Trend Forecasting Workshop–reviewing a curated set of trends and then refining for a final deep dive on what felt most relevant and actionable.
BREAKING A CLEANING BRAND INTO THE AIR CARE SPACE
Projects
Mrs. Meyer's Clean Day

BREAKING A CLEANING BRAND INTO THE AIR CARE SPACE

Consumer Research
Product Innovation
+3 more
Mrs. Meyers Clean Day wanted to break into the air care space but was known as a cleaning product. Primary research and customer journey roadmapping unlocked key moments for MMCD to help people manage their moods with scent and laid the runway for product innovation.