YEARS

Lauren Sooudi

Brand & Creative Strategy Director

ex-DNA Advertising,

ex-Pereira & O'Dell,

ex-Sid Lee,

ex-Heat Advertising

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past collaborations

I’m a brand and creative strategist with an award-winning background in advertising and brand identity development. I help brands earn their unfair share of attention by engaging with their audiences on deeper levels, elevating brand stories to mean more and clearing the way for breakthrough creative to drive greater impact on business and culture.

Lauren’s expertise

Explore Lauren's key skills, specialized expertise, and industry preferences below.

Skills

Advertising

Brand Strategy

Storytelling

Market Research

Creative Consulting

Expertise

Strategy & Business Design

Communication Design

Sales & Marketing

Industry experience

Marketing & Advertising

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PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

MAIN PASSION

👩🏽 Women's Rights

🧒🏼 Children's Rights

💪🏻 Gender Inequality

🍇 Sustainable Food Systems

Portfolio

Brand & Creative Strategy Offering

PEOPLE: I give brands a deep understanding of their audiences and relevant culture. BRAND: I develop clear and compelling brand platforms and narratives. CREATIVE: I collaborate with creative teams to develop breakthrough advertising.

Consumer & Market Research

Integrated Campaigns

Brand Strategy

Creative Strategy

Cultural Insights

Share a challenge with Lauren

Share your challenge and work together with Lauren

Share a challenge

showcase

Work in Focus

See Lauren Sooudi's work to see the extent of their creative portfolio.

Projects

TURNING A NOSTALGIC BRAND INTO “THE PLACE” TO BE IN POP CULTURE

Creative Strategy

PBR was becoming irrelevant to younger drinkers. The strategy: make PBR famous again by turning its weakness–an outdated image–into its greatest strength. The campaign fueled consumers’ desire for nostalgia by transporting them to timeless experiences we all pine for—complete with a motel takeover.

Projects

CRACKING OPEN CULTURE

Brand Strategy

Consumer Research

+3 more

Pabst was looking for inspiration on how to connect with their audiences amidst annual marketing planning. I led brand leads in a Trend Forecasting Workshop–reviewing a curated set of trends and then refining for a final deep dive on what felt most relevant and actionable.

Projects

BREAKING A CLEANING BRAND INTO THE AIR CARE SPACE

Consumer Research

Product Innovation

+3 more

Mrs. Meyers Clean Day wanted to break into the air care space but was known as a cleaning product. Primary research and customer journey roadmapping unlocked key moments for MMCD to help people manage their moods with scent and laid the runway for product innovation.