After nearly 60 years in business, The North Face recommitted to “never stop exploring” and sought to reset, elevate and curate the global brand. VF leader Tim Hamilton tapped LOTKA&Co. to rebuild the global product team and take TNF from #3 to #1 at VF. LOTKA&Co. developed a talent + strategy roadmap to both elevate the brand and align diversity and inclusion needs throughout the team build. In the first 18 months, LOTKA&Co. . secured over 40 new hires, from VP to Director to mid level roles in global product, design, innovation and merchandising and supported relocation from Alameda, CA to Denver, CO. LOTKA&Co. also supported unique collaborations and partnerships including: Alex Honnold in custom The North Face x Devon Scott Tuxedo at the Oscars. Free Solo Wins Best Documentary Film. Global Collaboration with Maison Margiela MM6 + The North Face Relaunched The North Face Black Series, Paris Fashion Week 2020 As a VF thought partner, LOTKA&Co. plays an ongoing role supporting the VF group on team building and elevating their global talent mission for a better future. Today, TNF is not only the financial powerhouse of VF but also the blueprint for success in the VF portfolio.lg...more

Reformation CEO Hali Borenstein tapped LOTKA&Co. to help steward the rapidly growing DTC brand towards another round of investment while also investing in culture throughout the team and growing organization. LOTKA&Co. delivered executive search across Finance (VP FP&A), HR, and P&C (VP, TA), and supported the CCO in establishing their first ever in-house brand studio (Sr. Design Director, Senior Art Director, Director Creative Services, Art Director, Designers). We lead this work with a critical lens towards the sizable equity gaps in their organization.This was meaningful work for the sustainably focused DTC brand, further bolstering their commitment to DE&I and culture as they chart the next horizon of growth globally.lg...more

Lotka&Co aligned with MAKE, Founder and Creative Director, Sam Osborne to support his visionary business model in 2019. As a strategic partner and advisor to the brand, Lotka&Co supports on talent strategy, business development, and strategic growth opportunities. Exclusive launch with Browns in 2019, MAKE is sold in Brown’s stores and online globally through Browns and FARFETCH. 2020 Expansion to North America with Holt Renfrew. MAKE is a member of the British Fashion Council and is actively engaged in the global conversation on ethical production. Launched proprietary biodegradable high abrasion polyester GWEAVE ™, advanced material technology. Global collaborations include JP Surfboard, No Limit We lg...more

Engaged by the President John Lacy and the SVP Transformation Josee Laroque, LOTKA&Co. was brought on to support a comprehensive initiative to help Burton “reimagine merchandising” and look towards the future. With clear equity goals, Burton made our partnership and commitment to talent seamless. A thoughtful approach requires a thoughtful partnership and we aligned to identify key leadership who could steward this important organizational shift. LOTKA&Co. continues work as a thought partner to the senior leaders and has forged a partnership with the CHILL Foundation, Burton’s youth development program providing better access to board sports globally. lg...more