L
C
20+
YEARS

Lara Cherem

Growth & Branding Marketing

ex-Dell Technologies,  

ex-Vrbo,  

ex-Custom Ink 

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past collaborations

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Lara Cherem

I excel at blending branding with performance marketing to drive growth, mastering the art of crafting compelling value propositions and innovative go-to-market strategies for B2SB and B2C brands. With a Duke MBA, trilingual fluency, and experiences from 4 countries, I infuse global insights into every initiative, ensuring impactful creative direction and diverse marketing plans that drive growth.

Lara’s expertise

Explore Lara's key skills, specialized expertise, and industry preferences below.

Skills
Brand Strategy
Communications Strategy
Creative Direction
Digital Marketing
Growth Marketing
Expertise
Sales & Marketing
Communication Design
Data Science
Industry experience
Computer Hardware
E-Commerce
Hospitality
Consumer Electronics
Consumer Goods /Retail
Lara Cherem

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PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

Portfolio

Marketing Consulting, Advisory or Fractional Executive

Advise B2C and B2SMB to define brand positioning, build | expand digital marketing into integrated marketing plans, refine creative, hire internal and agency teams, and scale | optimize the growth channels to achieve their full potential.

Brand Strategy & Positioning
Digital Marketing
Paid Media Marketing
Integrated Campaigns
Content Marketing
Lara Cherem

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Share your challenge and work together with Lara

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showcase

Work in Focus

See Lara Cherem's work to see the extent of their creative portfolio.

Dell First Small Business Campaign (2016)
Projects
Dell Technologies

Dell First Small Business Campaign (2016)

♻️Circular Economy
🤝🏻Fair Trade
💰Income Inequality
Brand Strategy & Positioning
Digital Marketing
+1 more
I created Dell's first nationwide Small Business Month campaign by leveraging weekly state celebrations and a slower marketplace. The month-long campaign included a new value proposition, SB logo, and creative assets to boost demand and brand health with proven tactics and new big bets.
Refocusing Custom Ink’s market-fit to win with Businesses
Projects
Custom Ink

Refocusing Custom Ink’s market-fit to win with Businesses

♻️Circular Economy
💰Income Inequality
+4 more
Pivoted Custom Ink’s positioning, messaging, creative, and go-to-market plans. From: “T-shirts for family gatherings” To: “Full assortment of customizable gear, ordering, and shipping options to serve the business community.”

Values & Ethos

Creative minds can be a powerful force for driving societal progress when they come together. As a marketer, I have learned that combined with strategic insight and empathy, creativity can overcome barriers and bring people together to create a more inclusive world. I firmly believe in collaboration and continuous learning. By uniting our talents, we can innovate, inspire, and implement solutions beyond the ordinary, leaving a lasting impact.

Lara Cherem
Lara Cherem
Growth & Branding Marketing