K
C
15+
YEARS

Kelli Corney

Global Chief Brand & Marketing Officer

ex-Financial Times,  

ex-NBCUniversal,  

ex-CNBC,  

ex-Sonder & Tell 

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past collaborations

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Kelli Corney

If the world is full of complexity, Kelli’s job is to make things simple. Kelli is Co-Founder of Planet Positive Lab, a startup accelerator at the University of Oxford, and Strategy Director at Sonder & Tell, a brand strategy consultancy. Sitting at the intersection of venturing, brand, and innovation, Kelli finds solutions to real-world problems, connects with people and moves them to action.

Kelli’s expertise

Explore Kelli's key skills, specialized expertise, and industry preferences below.

Skills
Advertising
Brand Strategy
Creative Consulting
Innovation Strategy
Marketing
Expertise
Strategy & Business Design
Sales & Marketing
Brand Design
Industry experience
Technology
Media
Marketing & Advertising
Communications & Marketing
Innovation Hub
Kelli Corney

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PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

I'm passionate about building the future that I want to live in. That means a world where people can live healthy and rewarding lives, have equal access to the resources they need, and can engage in work that is meaningful and fulfilling.

Portfolio

Advisor, Strategist, Leader

I work with CEOs, Founders, and their teams to brand, build, and launch new products or new lines of business. I also consult with agencies on positioning, messaging, pitching, product, campaign, creative, marketing and media strategy.

Climate
Brand Strategy
Innovation
Startup Strategy
Marketing
Kelli Corney

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Share your challenge and work together with Kelli

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showcase

Work in Focus

See Kelli Corney's work to see the extent of their creative portfolio.

Octopus Legacy / Brand Strategy
Projects
Octopus Legacy

Octopus Legacy / Brand Strategy

❤️‍🩹Good Health & Well-being
🤗 Inclusion & Accessibility
⚕️Public Health
Brand Strategy
Brand Strategy & Positioning
+3 more
Making death a conversation full of life. While competitors raced to the bottom on time and price, the team wanted to show how meaningful planning for death can be. Recently acquired by Octopus Group we positioned the brand as a challenge: to shape a legacy which connects you to the people you love.
IDEO / Agency Consulting
Consulting & Advising
IDEO

IDEO / Agency Consulting

🔊Media Integrity
🤗 Inclusion & Accessibility
+5 more
IDEO, the global design and innovation consultancy, launched its Future Makers positioning but their clients were having trouble understanding what that meant for them in practical terms. We created a messaging system to activate the brand across Europe that would directly lead to more sales.
Planet Positive Lab / Venture Building
Consulting & Advising
Planet Positive Lab

Planet Positive Lab / Venture Building

🌱Climate Change
♻️Circular Economy
+6 more
Co-Founder of a startup accelerator for climate tech companies at the University of Oxford. We work with scientists, researchers, PhDs, professors, and alumni from the world's top university and turn their innovations into world-leading companies that will lead us to a more sustainable future.
Purplebricks / Brand Strategy
Projects
Purplebricks

Purplebricks / Brand Strategy

🤗 Inclusion & Accessibility
Brand Strategy
+4 more
Customers were frustrated with an industry that only tells you one side of the story, and a house-selling process that’s the same now as it was 200 years ago. Purplebricks’ strategy was built around flipping estate agency in their customer’s favour and letting them “own their next move”.
Content People / Podcast Guest
Thought Leadership
Content People Podcast

Content People / Podcast Guest

🔊Media Integrity
Brand Strategy
+4 more
Content People is a podcast that interviews people inside and out of the content marketing industry to uncover insights about creative leadership. I sat down with host Meredith Farley to discuss How To Build An Authentic Brand.
_Catalyst / Panel Moderation
Thought Leadership
_Catalyst Climate Tech Conference

_Catalyst / Panel Moderation

🌱Climate Change
Accelerator
+4 more
We're more anxious than ever about climate change but increasingly ill-equipped to talk about it. Moderated a panel on "The Power of Narrative & Storytelling in Climate" with Sam Sutaria, Co-Founder of Waterbear; Alex Coburn, Executive Producer at BBC Storyworks; and Alessa Berg, Founder of ESG360.
Planet Positive Lab / Panel Moderation
Thought Leadership
Planet Positive Lab

Planet Positive Lab / Panel Moderation

🌱Climate Change
♻️Circular Economy
+5 more
Climate change – is anyone listening? Moderated a panel on "Media Narratives on Climate" with Pilita Clark, Senior Editor at the Financial Times; Freya Pratty, Senior Reporter at Sifted; and Soheb Panja, Founder at Field7 and Co-Founder of Courier Media.
WeWork / Content Strategy
Projects
WeWork

WeWork / Content Strategy

Campaign Planning
Content Strategy
+3 more
Created a sponsored content series for WeWork in partnership with the Financial Times called "Reimagining The Workplace: How the purpose of the office is evolving to better integrate people, space, technology, and culture. The camapaign had 13k unique users of which 32% were C-Suite decision makers.

Values & Ethos

Businesses perform better when they have creative leaders. And creative leaders will be at the forefront of solving the world's most pressing challenges. The future of work is flexible, and Neol makes it easier than ever to get access to top talent exactly where and when you need it.

Kelli Corney
Kelli Corney
Global Chief Brand & Marketing Officer