YEARS

Hermann Ruiz — PhD

Strategic and Service Design Leader — Humanity-Centred Design

ex-Symplicit,

ex-City of Melbourne,

ex-Boston Consulting Group — BCG,

ex-Save the Children

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past clients

I am an award-winning strategic and service design leader delivering at the intersection between humanity-centric value and business sustainability. With a background in anthropology and philosophy, my practice expands to business strategy, strategic foresight and systems thinking.

Hermann’s expertise

Explore Hermann's key skills, specialized expertise, and industry preferences below.

Skills

Business Strategy

Critical Thinking

Design Research

System Thinking

Digital Consulting

Expertise

Strategy & Business Design

Service Design

Social Sciences

Industry experience

Government

Non-Governmental Organization

Transportation

Technology

Consultancy

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PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

MAIN PASSION

📣 Human Rights

Although rarely framed in Human Rights language, government services can, and often do, deliver on them. Let's be more purposeful in designing government services that serve human rights!

🌱 Climate Change

⚖️ Public Policy

👨🏼‍🦼 Transportation and Mobility

👨‍👩‍👧‍👦 Asylum & Refugees

Offerings

Strategic Design

I help teams identify, align on and deliver value for business, customers and stakeholders using a design process focusing on business strategy, multidisciplinary research, systems design, strategic foresight, implementation roadmapping

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showcase

Hermann in action

See Hermann Ruiz — PhD's work to see the extent of their creative portfolio.

The Future of Public Transport Ticketing

Consulting & Advising

The Future of Public Transport Ticketing

👨🏼‍🦼Transportation and Mobility

💾Digital Rights and Data Privacy

🤗 Inclusion & Accessibility

Strategy

My team developed a Transport Resilience Framework and a strategic design toolkit to guide Transport for NSW in delivering a ticketing service experience that empowers customers to use public transport by helping them adapt to continuous changes in the system.