Hermann Ruiz — PhD

Strategic and Service Design Leader — Humanity-Centred Design


ex-City of Melbourne,  

ex-Boston Consulting Group — BCG,  

ex-Save the Children 

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Hermann Ruiz — PhD

I am an award-winning strategic and service design leader delivering at the intersection between humanity-centric value and business sustainability. With a background in anthropology and philosophy, my practice expands to business strategy, strategic foresight and systems thinking.

Hermann’s expertise

Explore Hermann's key skills, specialized expertise, and industry preferences below.

Business Strategy
Critical Thinking
Design Research
System Thinking
Digital Consulting
Strategy & Business Design
Service Design
Social Sciences
Industry experience
Non-Governmental Organization
Hermann Ruiz — PhD

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Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

Although rarely framed in Human Rights language, government services can, and often do, deliver on them. Let's be more purposeful in designing government services that serve human rights!


Strategic Design

I help teams identify, align on and deliver value for business, customers and stakeholders using a design process focusing on business strategy, multidisciplinary research, systems design, strategic foresight, implementation roadmapping

Hermann Ruiz — PhD

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Hermann in action

See Hermann Ruiz — PhD's work to see the extent of their creative portfolio.

The Future of Public Transport Ticketing
Consulting & Advising
Transpor for NSW

The Future of Public Transport Ticketing

👨🏼‍🦼Transportation and Mobility
💾Digital Rights and Data Privacy
🤗 Inclusion & Accessibility
My team developed a Transport Resilience Framework and a strategic design toolkit to guide Transport for NSW in delivering a ticketing service experience that empowers customers to use public transport by helping them adapt to continuous changes in the system.