George Panopoulos

Fractional Executive

ex-Critical Mass,  

ex-Slalom Consulting,  


ex-The Return on Disability Group 

Share a challenge

past clients

Past Client LogoPast Client LogoPast Client Logo
George Panopoulos

I advise executives among the world’s most-admired companies. With over 25 years experience in strategy, creative ideation and business innovation, I help transform organizations both large and small to be more fit for the future and more capable of thriving through the complex and dynamic changes happening in the world so that they can effectively meet their future challenges.

George’s expertise

Explore George's key skills, specialized expertise, and industry preferences below.

Brand Strategy
Business Strategy
Coaching & Mentoring
Digital Transformation
Strategy & Business Design
Sales & Marketing
Arts & Culture
Industry experience
Marketing & Advertising
Consumer Goods /Retail
George Panopoulos

Share a challenge with George

Share your challenge and work with George

Share now

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.


M&M's "Cancelled" Spokecandies Campaign (Cannes Gold & Bronze Lion Winner, 2023)

M&M’s believe in the power of fun to bring people together. In 2022, they found themselves in the centre of controversy over spokescandy footwear. They wanted to change the tone of that conversation and point out the absurdity of it all.

Brand Innovation
Social Media Marketing
George Panopoulos

Share a challenge with George

Share your challenge and work together with George

Share a challenge

George in action

See George Panopoulos's work to see the extent of their creative portfolio.

Diageo D2C Global Launch
Consulting & Advising
Diageo Spirits

Diageo D2C Global Launch

🤗 Inclusion & Accessibility
🎤Freedom of Expression
Brand Strategy & Positioning
Business Transformation
+2 more
COVID hit the spirits industry hard. With customers no longer being able to engage outdoors, I saw an opportunity to bring them together in a digitally native way. With 70% growth in digital retail, optimizing customers across cross brands like Guinness, Tanqueray and Johnny Walker became a priority

I believe in Neol

A member of the Neol Creative Leaders community

"George demonstrated exceptional insights, energy, and charisma when I worked with him on a recent strategic foresight project. George has a great ability to think across industries and bring novel approaches to solving problems. I recommend him to lead any innovation or foresight project."

George Panopoulos
George Panopoulos
Fractional Executive