Fractional Executive
ex-Critical Mass,
ex-Slalom Consulting,
ex-McCann,
ex-The Return on Disability Group
past collaborations
I advise executives among the world’s most-admired companies. With over 25 years experience in strategy, creative ideation and business innovation, I help transform organizations both large and small to be more fit for the future and more capable of thriving through the complex and dynamic changes happening in the world so that they can effectively meet their future challenges.
Explore George's key skills, specialized expertise, and industry preferences below.
As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.
M&M's "Cancelled" Spokecandies Campaign (Cannes Gold & Bronze Lion Winner, 2023)
M&M’s believe in the power of fun to bring people together. In 2022, they found themselves in the centre of controversy over spokescandy footwear. They wanted to change the tone of that conversation and point out the absurdity of it all.
See George Panopoulos's work to see the extent of their creative portfolio.
"George demonstrated exceptional insights, energy, and charisma when I worked with him on a recent strategic foresight project. George has a great ability to think across industries and bring novel approaches to solving problems. I recommend him to lead any innovation or foresight project."