Years of

George Panopoulos

Fractional Executive
ex-Critical Mass, ex-Slalom Consulting, ex-McCann, ex-International Federation of Red Cross & Red Crescent
DiageoShopifyHarley-DavidsonUnited Arab Emirates
George Panopoulos
I advise executives among the worldโ€™s most-admired companies. With over 25 years experience in strategy, creative ideation and business innovation, I help transform organizations both large and small to be more fit for the future and more capable of thriving through the complex and dynamic changes happening in the world so that they can effectively meet their future challenges.


M&M's "Cancelled" Spokecandies Campaign (Cannes Gold & Bronze Lion Winner, 2023)

M&Mโ€™s believe in the power of fun to bring people together. In 2022, they found themselves in the centre of controversy over spokescandy footwear. They wanted to change the tone of that conversation and point out the absurdity of it all.

George in action

See George Panopoulos's work to see the extent of their creative portfolio.
Diageo D2C Global Launch
Consulting & Advising
Diageo Spirits

Diageo D2C Global Launch

๐Ÿค— ย  Inclusion & Accessibility๐ŸŽค ย  Freedom of ExpressionBrand Strategy & Positioning+4 more
COVID hit the spirits industry hard. With customers no longer being able to engage outdoors, I saw an opportunity to bring them together in a digitally native way. With 70% growth in digital retail, optimizing customers across cross brands like Guinness, Tanqueray and Johnny Walker became a priority

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

I believe in Neol...

A member of the Neol Creative Leader community
"George demonstrated exceptional insights, energy, and charisma when I worked with him on a recent strategic foresight project. George has a great ability to think across industries and bring novel approaches to solving problems. I recommend him to lead any innovation or foresight project."
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