YEARS

Filiberto Amati

Branding and Growth Advisor, International Expansion

ex-Procter & Gamble,

ex-Gruppo Campari,

ex-Royal Philips

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past collaborations

Driving Growth with Innovative Strategies: steering growth, branding, and innovation for clients across various industries and markets. With over 25 years of international experience, I have a proven track record of leading diverse teams, delivering actionable insights, and implementing strategic solutions.

Filiberto’s expertise

Explore Filiberto's key skills, specialized expertise, and industry preferences below.

Skills

Brand Strategy

Business Strategy

Strategic Planning

Marketing

Market Research

Expertise

Sales & Marketing

Strategy & Business Design

Industry experience

Beauty & Cosmetics

Food & Beverage

Consumer Goods /Retail

Consumer Electronics

International Trade

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PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

MAIN PASSION

🚨 Air Pollution

🥬 Food Security

🤝🏻 Fair Trade

👒 Sustainable Fashion

🍇 Sustainable Food Systems

Portfolio

Building Resilient, Purpose-Centric Brands

Develop a resilient brand purpose aligning with global challenges. Enhance consumer and customer appeal, talent recruitment, and retention while fostering a strong, purpose-driven corporate culture

Brand Strategy & Positioning

Business Innovation

Brand Innovation

Share a challenge with Filiberto

Share your challenge and work together with Filiberto

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showcase

Work in Focus

See Filiberto Amati's work to see the extent of their creative portfolio.

Developing an Organic NOLO Aperifif for the US Market

Consulting & Advising

Developing an Organic NOLO Aperifif for the US Market

🍇Sustainable Food Systems

Brand Strategy & Positioning

Launch Strategy

Marketing

Tapping on the trend of No-Low Alcohol beverages, I drove the development of a 0% ABV Organic Aperitifis franchise for Gruppo Galvanina: a Spritz, a Bellini, and a Mimosa mocktail, from design strategy to in-market launch.

Consulting & Advising

Italian Hard Seltzer

Brand Strategy & Positioning

Development of a line of RTD Aperitifs for the American market. The process included consumer research, competitive analysis, strategic positioning and design, and a launch plan