Creative & Brand Design Leader, operating in Expanded Empathy
ex-The Coca-Cola Company,
ex-Danone North America,
ex-The Hershey Company
past collaborations
I am a Brand Design & Strategy Leader, and Expanded Empathy is my superpower. My career highlights success stories that result from the rebirth of creativity among in-house talent, unprecedented co-creation between multidisciplinary creative teams or agencies, and a unique approach to bringing clients and functional experts together. Humanity-powered roundtables bring all of them together.
Explore Fe's key skills, specialized expertise, and industry preferences below.
As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.
The Experimenta Method
Creative projects reimagined (for real, no B.S.). Prototyping informs road mapping, road mapping informs prototyping, from Day 1. We work as a roundtable, humans-to-humans. The process isn't proprietary, but 100% humanity is a must-have.
See Fe Amarante's work to see the extent of their creative portfolio.
Neal proves that the current agency model needs to be fixed; I've seen it firsthand from my in-house leadership experience. The future of the creative industry resides in a decentralized model that allows for custom-built teams created with a common purpose; the future of creative leadership resides in the growth of human-based skills - especially empathy - so that the humans around each challenge can thrive in fear-free creative environments.