Design & Innovation Strategist
ex-PepsiCo Design Center,
ex-Smart Design,
ex-Frog
past collaborations
A seasoned design leader and serial innovator, Erica brings empathy, creative vision, and strategic direction. Her superpower is transforming user needs and cultural shifts into globally scalable opportunities. Erica builds upon 20 years of experience serving Fortune 50 clients from world-renowned agencies and leading in-house design groups.
Explore Erica's key skills, specialized expertise, and industry preferences below.
As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.
Design For Women
I tackle gender biases in male-oriented spaces like Health, Tech, Auto, and Finance. By aligning design with female perspectives, we bridge the innovation gap to connect with women, who happen to drive up to 85% of purchasing decisions.
See Erica Eden's work to see the extent of their creative portfolio.
I believe the future of design work is in freelancing, offering big agency quality, fast turnaround, and transparent pricing. There's a saying, 'You can have it fast, good, or cheap: pick two.' I challenge this norm by offering all three. This approach fosters personal relationships and provides an executive-level sounding board for broad creative challenges, ensuring clients receive smart, tailored advice exactly when they need it.