E
B
10+
YEARS

EJ Baker

Visual Designer & Strategist

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EJ Baker

I am a visual designer and communicator focused on creating beauty and clarity in service of liberatory futures. As co-founder of Maybe Ventures, a creative collective that builds brands and strategies for culture-shifting organizations, I work with nonprofits and startups across a wide range of subject areas, from climate to housing access to spirituality. Previously, I spent five years at IDEO.

PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

showcase

EJ in action

See EJ Baker's work to see the extent of their creative portfolio.

Good Energy
Consulting & Advising
Good Energy

Good Energy

🌱Climate Change
Branding & Identity
Visual Design
Website Design
User Experience
Good Energy is a nonprofit creative consultancy that’s unlocking the power of TV and film to inspire courage in the face of climate change. EJ worked with Good Energy create a brand that lived up to Good Energy's lofty mission—a visual style that balanced the urgency of climate change with the magic of Hollywood, that felt inviting and inspiring, and never cliché. The centerpiece of Good Energy's visual manifestations is a library of dozens of illustrations created by EJ, including bespoke pieces for key content within the playbook, and evergreen assets for ongoing use. Good Energy formally launched in April 2022 with an event at the Academy Museum of Motion Pictures in Los Angeles. The work has been featured in Variety, Entertainment Weekly, Fast Company, and many more.
The Nearness
Consulting & Advising
The Nearness

The Nearness

❤️‍🩹Good Health & Well-being
Branding & Identity
+1 more
The Nearness is a community and curriculum design to help people reconnect with their spirituality. Through weekly discussions, expert guidance, and inspiring workshops, they aim to help people connect more deeply with themselves, the ones they love, and the people around them. EJ has worked with The Nearness co-founders Casper and Alec from a very early stage, developing a brand that is "worthy of reverence", as well as designing and implementing their website, developing marketing materials, and creating key assets to support the first cohort of members through their journey.
Open Supply Hub
Consulting & Advising
Open Supply Hub

Open Supply Hub

🫡Responsible Consumption and Production
Branding & Identity
+1 more
Maybe Ventures met the team behind Open Apparel Registry as they prepared to embark on a significant brand evolution—expanding their mission of making supply chain data open, accessible, and collaborative beyond apparel to consumer goods in general. Maybe Ventures worked with the team to identify a new name and visual language that serves their expanded mission, while remaining true to the deep relationships and expertise they've developed in the apparel sector. The new Open Supply Hub launched to the world in June 2022.