YEARS

Dennis Claus

Strategy & Marketing Leader for Innovation

ex-R/GA,

ex-LAB71

Share a challenge

past collaborations

I am an inspiring, hands-on leader, with a passion for bringing world-changing innovations to market. Over the years, I have developed and/or launched over 50 disruptive products and experiences, from self-driving cars to virtual reality; from lab-grown diamonds to shampoo bars. My expertise is solving mission-critical problems to help innovations and the people behind them succeed.

Dennis’s expertise

Explore Dennis's key skills, specialized expertise, and industry preferences below.

Skills

Brand Strategy

Change Management

Innovation Strategy

Team Leadership

Marketing

Expertise

Strategy & Business Design

Sales & Marketing

Brand Design

Industry experience

E-Commerce

Innovation Hub

Technology

Fashion & Apparel

Consumer Electronics

Share a challenge with Dennis

Share your challenge and work with Dennis

PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

MAIN PASSION

🙋🏼‍♂️ Digital Wellbeing

🧑🏼‍🚀 Space Governance

👒 Sustainable Fashion

❤️‍🩹 Good Health & Well-being

🌱 Climate Change

Portfolio

Bringing Innovation To Market

I lead all aspects of launching and growing innovative products and experiences: articulating the vision, integrating cross-functional teams, defining product-market fit, creating stand-out brands and implementing go-to-market plans.

Innovation

Marketing

Launch Strategy

Campaign Planning

Name Development

Share a challenge with Dennis

Share your challenge and work together with Dennis

Share a challenge

showcase

Work in Focus

See Dennis Claus's work to see the extent of their creative portfolio.

AllProjectsConsulting & Advising

Projects

Transforming The Samsung Brand

Brand Strategy & Positioning

Brand Innovation

Creative Storytelling

I led Samsung's brand marketing, driving fandom by sharing untold stories of their surprising roles in Chilean mines, on Mount Everest, and in outer space. This is just one example of how we boosted Samsung's Interbrand ranking from #8 to #5 and increased its brand value to $62.3B.

Projects

Galaxy Note: From Work To Gaming Device

Brand Strategy & Positioning

Marketing Campaign

+2 more

The Galaxy Note was known for professionals. To appeal to younger gamers, we partnered with influencer Ninja and launched a Galaxy skin in Fortnite instead of a typical ad campaign. By offering something gamers wanted, rather than just advertising, sales in the 18-25 age bracket more than doubled.

Projects

Reintroducing Self-Driving Cars

🌱Climate Change

👨🏼‍🦼Transportation and Mobility

+6 more

Self-driving cars are the future, but many still believe they're better drivers than any tech. My team and I crafted a strategic roadmap to drive social acceptance of autonomous vehicles, focusing on building relationships with those who benefit most: cyclists, pedestrians, and senior citizens.

Projects

Taking On Amazon

🫡Responsible Consumption and Production

Launch Strategy

+3 more

Jet.com reinvented e-commerce with AI warehouse optimization and a new business model. I led the development of the launch campaign “Innovating Savings,” which won the Integrated Media Grand Prix at Cannes 2017. Jet.com was acquired by Walmart in 2016 for $3.3 billion.

Consulting & Advising

Founding An Innovation Lab

🫡Responsible Consumption and Production

👒Sustainable Fashion

+5 more

Blank apparel wholesaler had led the industry for 50 years, but was in need of innovation. I helped the company found and staff LAB71 from scratch, and completed five game-changing projects in under two years. This included the development and launch of their first ever DTC venture, Press Hall.

Values & Ethos

I believe too much top talent is being wasted on trivial innovation, while strong leaders are essential to shape a better future. Communities like Neol can help connect the right people with the right problems to help world-changing innovation succeed.

Dennis Claus

Strategy & Marketing Leader for Innovation