Years of

Exp.

Dan Dimmock

CBO, Brand Architect & Impact Strategist

ex-FutureBrand, ex-Landor & Fitch, ex-Pollen®, ex-Fishburn-Hedges

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PAST CLIENTS

👋 I'm a cultural and institutional brand architect, impact strategist, fractional CBO, advisor, and educator. I've been fortunate to shape my career around a passion for purpose-driven brand creation and development. For over two decades, I've helped countries and public and private sector organisations translate leadership ideals into purpose-driven strategies, transformations, and impacts.

Offerings

Consulting & Advising

Brand Value Creation (BVC)

From purpose-driven brand strategy, multi-stakeholder experience design, and conscious communications to brand-led innovation improved agility, responsiveness, and measurable environmental and societal impacts.

Brand Strategy

Brand Strategy & Positioning

Brand Management

Brand Innovation

Business Transformation

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Projects

Expert Talks

Dan in action

See Dan Dimmock's work to see the extent of their creative portfolio.

Consulting & Advising

Branding the last Shangri-La

🤝🏻 Fair Trade💭 Intellectual Property🫡 Responsible Consumption and Production+3 more

With 770k population and a $2bn GDP, Bhutan has rich beauty and culture. However, it faces tourism and export challenges. Infrastructure limits and competition impact its marketability. We oversaw the strategic development and implementation of country branding. Winner of 2018 Best Global Rebrand®.

Transforming Saudi Arabia's third sector

Consulting & Advising

Transforming Saudi Arabia's third sector

💸 Poverty⚕️ Public Health⚖️ Public Policy+3 more

ZMZM Society, renowned in Saudi Arabia, has offered sustainable healthcare for two decades. This Jeddah-based charity innovates to address healthcare challenges and uplift life quality. ZMZM reviewed its strategies and partnered with us to deliver purpose-driven brand transformation.

Overcoming recognition and enlistment issues

Consulting & Advising

Overcoming recognition and enlistment issues

💭 Intellectual Property👩🏼‍💼 Local Governance⚖️ Public Policy+3 more

Singapore Police Force, crucial to national safety, faced recognition and recruitment challenges. Responding, we steered a brand shift to better reflect the Force's role and influence perceptions. This resulted in a unified identity that consolidated 50 others while preserving its 50-year legacy.

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

MAIN PASSION

🧒🏼 Children's Rights

Why so? — Belief in shaping a just, equitable future through influencing institutional values and narratives.

🌱 Climate Change

💸 Poverty

I believe in Neol...

A member of the Neol Creative Leader community

Beyond the tangible benefits, strategy, creativity, and innovation also champion social progress by promoting equality, inclusivity, and expanded access to opportunities and resources. This solidifies their role as indispensable catalysts for achieving empathy, understanding, and comprehensive global advancement.

Dan Dimmock

CBO, Brand Architect & Impact Strategist