Consulting & Advising
Branding the last Shangri-La
🤝🏻 Fair Trade💭 Intellectual Property Responsible Consumption and Production+3 more
With 770k population and a $2bn GDP, Bhutan has rich beauty and culture. However, it faces tourism and export challenges. Infrastructure limits and competition impact its marketability. We oversaw the strategic development and implementation of country branding. Winner of 2018 Best Global Rebrand®.