C
R
20+
YEARS

Christine Ruf

Strategic Designer, Design Manager, an enthusiastic Doer

ex-Philips,  

ex-NOA 

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past collaborations

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Christine Ruf

Designing is for me a collaborative creative approach to challenges. As process, it unlocks diverse thinking and collective creativity. Combined with dialogue based facilitation, it can make your business more fun to work in and profitable. Expect me to get things done by combining creativity, responsibility, and concern for others, with a pragmatic, hands-on attitude and analytical mindset.

Christine’s expertise

Explore Christine's key skills, specialized expertise, and industry preferences below.

Skills
Process Design
Facilitation
Team Leadership
System Thinking
Sustainability Strategy
Expertise
Strategy & Business Design
Service Design
Admin & Operations
Project Management
Industrial Product Design
Industry experience
Consumer Electronics
Beauty & Cosmetics
Christine Ruf

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PASSIONS

Areas I'm passionate about

As creative leaders with a shared commitment to quality, collaboration, and creativity, we're proud to pursue out most meaningful work and deliver the best every time.

Passionate about being part of designing solutions and coalitions growing new ecosystems for the circular economy driving behavioural change and an environmentally based healthy lifestyle.

Portfolio

Facilitating innovation-, change- and transformation projects, leading teams

Setting up projects and to deliver through combining creativity, responsibility, and concern for others with a pragmatic and analytical mindset to deliver on business goals and objectives. From product innovation to organisational change.

Innovation
Business Innovation
Business Transformation
Design Thinking
Sustainability
Christine Ruf

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showcase

Work in Focus

See Christine Ruf's work to see the extent of their creative portfolio.

Lumea - from product to seamless eco-system experience
Projects
Philips

Lumea - from product to seamless eco-system experience

♻️Circular Economy
🤗 Inclusion & Accessibility
❤️‍🩹Good Health & Well-being
Applications Development (Web, Mobile)
Business Innovation
+3 more
Lumea, a hair-removal consumer device, faced several business challenges from unknown technology to strict routine guidance for consumers. Resulting in designing a seamless eco-system including a very successful subscription model, which opened a pathway to circular business models.
New brand experience design identity
Projects
Philips

New brand experience design identity

Brand Strategy & Positioning
Branding & Identity
+3 more
When the business kicked off the creation of a unifying positioning to strengthen its brand image, it opened the opportunity to develop a new 360 brand identity from vision to identity guidelines. This experience design identity got successfully rolled out, achieving 45 awards over 10 years.
The role of hard- and software innovation for Diagnostics
Consulting & Advising
Philips

The role of hard- and software innovation for Diagnostics

♻️Circular Economy
🗣️Learning Ecosystems
+6 more
Disruptive digital solutions and low cost market entries in the diagnostics market are challenging the business of Precision Diagnostics. Design was asked to give advise on the role of hard- and software innovation in the future to feed directly into platform generation.