The traditional client-agency model is broken. It's time for a new way of doing things. Clients and agencies are often working at cross-purposes, with each side focused on their own priorities. This leads to creative executions that are uninspired and ineffective. I believe we need to co-create with the brand. This means breaking down the silos and working together as a team.
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Co-creating with the brand is the only way to create a better future for marketing and advertising.