As a Senior Content Strategist at Instagram for Business, I played a crucial role in the rebranding of IGB's social channels. I also implemented a new always-on content strategy to support small and medium businesses affected by the COVID pandemic in 2020. Additionally, I spearheaded the successful launch and amplification of impactful global campaigns, such as Buy Black Friday and togetHER, to promote diverse voices across social media.lg...more

In early 2020, the COVID-19 pandemic hit worldwide, and small-medium businesses (SMBs) were particularly impacted, having to shift to online operations entirely. Facebook for Business recognized the challenge and sought to support SMBs in their transition to the digital space. As a Senior Content Strategist, I developed a content strategy for Facebook for Business' social channels, focusing on providing resources to SMBs impacted by the pandemic. I creatively led the content development of their main always-on franchises and amplified global brand campaigns, such as Buy Black Friday, Summer of Support and Season of Support. lg...more

As Senior Strategist at Good Kid, Comcast's in-house agency, I led the strategy for the successful Xfinity Winter Olympics 2022 campaign that attracted new customers through an exciting narrative highlighting Xfinity's offerings. The multi-channel campaign surpassed all benchmarks and strengthened the brand's connection with the audience. lg...more

Collaborating with Creative Media Marketing, I played a pivotal role in the digital and social strategy for Alba Botanica's impactful campaign, 'Do Good. Do Beautiful', in partnership with Refinery 29. We aimed to amplify Alba Botanica's grant program, targeting a younger demographic and focusing on sustainability, eco-consciousness, animal welfare, women's empowerment, and education. Through a media partnership with Refinery 29, we engaged with Gen Z activists, resulting in impressive Instagram Story impressions and a notable increase in sustainability content engagement. #DoGoodDoBeautiful mentions peaked on April 5th 2019 by 40%.lg...more