Instagram for Business - Social Strategy & Content Development
🤗 Inclusion & Accessibility🏳️🌈 LGBTQ+ Rights👨🏿🦱 Racial Justice+8 more
As a Senior Content Strategist at Instagram for Business, I played a crucial role in the rebranding of IGB's social channels. I also implemented a new always-on content strategy to support small and medium businesses affected by the COVID pandemic in 2020. Additionally, I spearheaded the successful launch and amplification of impactful global campaigns, such as Buy Black Friday and togetHER, to promote diverse voices across social media.